AmeriWeb LLC - Small Business Web Solutions » Website Design

Are Custom or Template Websites Better?

AmeriWeb — Tue, 24 Mar 2015 21:55:03 +0000

Are Custom or Template Websites Better?

Websites are one of today’s main avenues for online promotion. Websites can be used to spread information, sell items, or promote services, as well as share a cause that one cares dearly about. Whenever you decide to create a website, you will initially be presented with two general choices – a custom website or a template website. If you are unsure, knowing more about the benefits of custom and template website should help you in arriving at a decision.

Custom Websites

Unique Design That Will Match Your Branding

This is one thing that makes custom websites special – unique design. With a custom website, you will be able to freely employ your overall theme even up to your website. Moreover, your website will not have a look-a-like or twin on the internet since it was made especially for you.

Functionality

If you will have your website custom-designed, you will also be able to inject certain functions that will be most useful to you and your clients. With template websites, either you will settle for the already-existing functions on the site or you will hire a web developer to have your function injected. If you will be doing the latter, you might as well as the same person to create a custom website for you instead of using the template site.

Template Websites

Saves You More Money

Unlike custom websites, template websites will save you more money in terms of website development. You can ask website designers to build a website using a theme. This way, their web design fee is a lot lower compared to asking them to create a custom site for you from scratch.

Preset Functions

If you do not have any idea on what functions you should place on your website, template websites got you covered. These websites already have preset functions, usually many essential ones, but also often various advanced functions. So, this allows your website designer to save you much money, as well as expand your website as needed in the future, since your needs are likely to change over time.

Using a custom or template website essentially depends on your budget and your needs. If you have some cash to spare, you will do well in having a custom website as this may appear more professional compared to template ones. Most importantly, WHO builds your website matters much more than HOW they build it. A great designer using a theme-based website will be able to create a much more professional, aesthetically-pleasing, and reliable website than someone who builds custom websites, but is not a great designer.

Does my business need a website?

AmeriWeb — Wed, 28 Jan 2015 15:53:02 +0000

This is one of the questions that many businesses and startups ask themselves – “Does my business need a website?” With the huge influence of the internet to people as well as the people’s frequent use of the World Wide Web, having a website is becoming an important question that needs to be answered.

Your Business Needs a Website

In light of this, the answer is a resounding, “Yes!” Your business needs a website. Your business website is going to be your way in developing your business’ online presence. This will also serve as a great marketing tool, which is not very costly, compared to the traditional means. Here are other benefits that you can get for having a website for your business.

Online Representation of Your Business

The real world is not the only place where your business should be represented. It must also build its presence online since the online world is becoming a huge avenue where people meet, chat, socialize, communicate, and gather. Therefore, it is only practical for your business to be represented online and you can do this by having a website.

24/7 Advertisement and Cheaper Marketing Tool

If your business has its own website, you will be able to have a cheaper marketing tool as well as 24/7 advertisement. Unlike in the real world, your advertisement will sleep if the people in the area sleep. It will be gone if the newspaper or magazine where you placed your ad in is replaced by a newer copy or issue. However, with websites, as soon as the site goes live, it will be online for as long as you like. It will be searched by many people all over the world – even if you are already asleep.

Better Client Reach and Easier Means of Gathering Potential Clients

If you only have a brick and mortar business and no website, your client reach will be limited to the people who live around the area, at most those who live in your province, state, or country. However, if you have a website, your client base will expand to the whole world. With a little SEO and online advertising, your client becomes the whole world. In this case, if you have better client reach, you will be able to gather many potential clients.

Sure, some of the visitors on your website may not be the market that you are aiming for, but it cannot be denied that this can generate word of mouth marketing as well as the attraction of clients, which may be interested in doing business with you.

How do electricians grow their business?

AmeriWeb — Mon, 22 Dec 2014 02:38:29 +0000

It is no secret that the business of electricians is becoming a tough one to sustain. There are so many electrician and electrical contractors, but not that much business to go around. This is why it is becoming more important for electricians to have a good marketing strategy to be able to grow the business. It is not enough for the business to exist, to thrive means to always be on top of the competition and be the first name that clients will call once they need assistance. Now the thing about recall and memory is that it does not happen without a trigger. Only three kinds of electricians are remembered by clients—the one that gives excellent service, the one that cannot get the job done and the one who markets the brand well.

Here are some tips on how to grow and electrician business:

Have a solid client database that is often updated.

Having a systematic client database will enable you to have a better understanding of your clients’ needs so you can cater to them perfectly. They may not need your services all the time, but it does not hurt to develop a good professional relationship with the clients. Keeping them abreast with your latest rates, discounts, offers and sending greetings their way during special occasions (birthdays, anniversaries and holidays) will make them remember you more.

Offer rewards to motivate repeat customers and referrals.

If you give great services, chances are your clients will want to call you again and tell their friends and family about you. But you don’t need to sit around and wait for that to happen. The next time you have a client, leave a card or flyer and guarantee discounts for repeat services and referrals. You will be amazed at how many clients would want to take advantage of this loyalty perk.

Do not be afraid to go online.

Small businesses that are service oriented tend to veer away from creating an online presence because they do not think it is worth it. But really, the trend nowadays is to search the internet rather than the yellow pages so it is wiser to have at least a Facebook page or a website with pertinent information on rates and how to contact you. Bonus information such as safety tips and some electrical basics in a blog also entice customers because you share the knowledge and they begin to trust that you know what you are talking about.