There are many types of marketing that can be chosen from. One of these would be social media marketing. Social media marketing is one of the fastest growing marketing strategies that one can employ today. But why should you use social media marketing?
What is Social Media Marketing?
Social media marketing is simply marketing with the use of social media sites such as Facebook, Twitter, Instagram, and the likes. Social media sites are common online places where people from all over the world gather. Originally, these sites were created for easier communication for people who are far from each other. But with time, social media can now also be used to disseminate information such as news, updates, and others. They can also be utilized as business or fan pages so that people with the same interest can easily gather and talk about what they like.
Benefits of Social Media Marketing
- Saves You Money
Social media marketing is relatively cheaper compared to offline marketing and other marketing means. You can easily create an account on the major social media sites and you will not be charged anything for that. You can then upload pictures of your products or services, post updates and news, and do promotions.
- High Traffic Avenue
Since social media sites are high traffic places online, you will be exposing your business to more people. This means you will be basically spending less, yet your reach is expanded to a lot of people. Many people stay for hours on their social media account so your potential clients are far greater compared to those from print ads and other types of advertisements.
- Specialized Marketing and Business Features
Since these social media sites are already being used for marketing and business purposes, social media sites like Facebook have done some tweaking so as to accommodate businesses. Their Facebook fan pages have business versions and they have also allowed related business ads to appear on the side area and timeline of users – this is for a fee, of course. Nevertheless, the fee is relatively cheaper compared to other advertising fees. Moreover, their algorithm for such is also specialized since only related business ads appear. This means that only the targeted market will see the ads.
To Conclude
Social media marketing is one of the easiest as well as the most inexpensive means to market or advertise yourself, your products, your services, or a certain place. You must make use of them so you can take advantage of all the features and perks that it can bring to your business.
