How Do Chiropractors Get Business?
Let us be real here – many people who feel pain think about going to the doctor or grabbing pills right away. Chiropractors do not really come to mind as the top option for healing and wellness, especially for the average, everyday citizen. Therefore, it is understandable that chiropractors make an extra effort to keep their clients happy and constantly need to acquire new ones.
As any business owner would know, marketing is a huge part in making it big in whatever industry and it includes health and wellness companies too. The most successful chiropractors have two basic marketing techniques: in-house and external marketing.
- In-house marketing – this means taking care of existing client list, ensuring the comfort and satisfaction of every walk in customer and keeping up with the mission, vision and branding of the company. This marketing strategy is geared towards personalization, people relations and making every client feel connected enough to want to come back for years.
- Client appreciation days – giving freebies or discounts once a year for a special list of customers or inviting new customers for discounts of special occasions such as teacher appreciation day, nurse appreciation day, etc.
- Personalized communication – personalized text messages for appointment reminders, birthday greetings via email, personal messages for exclusive client offers
- Well-informed and friendly staff who can answer client questions easily and readily
- Comfortable and clean clinics, with available information on services and the chiropractic methods
- External marketing – this strategy employs relations with other organizations, tapping communities and making use of media to gain exposure to the target market. In most cases, a third party expert is hired to specifically take care of this process and it goes on continuously.
- Tie-ups with local gyms, weight loss clinics, and aesthetic centers – these places are the closest to the wellness profession and chances are people who frequent these centers may also be interested in getting services from a chiropractor. Tie-ups could mean special offers for staff and members, custom packages and vouchers and something as simple as cross posting of print materials on the center’s bulletin boards.
- Participating in health talks – chiropractors who talk on television, radio, seminars or give advice in forums become a more familiar name, thus will be easier for new clients to search for
- Social media marketing – this is a very important and effective tool which includes setting up and management of social media accounts on Facebook, Twitter, Instagram and more.
- Email marketing – sending out email blasts or bulk email to a specific client list
- Affiliate marketing, internet ads and blogs – working with affiliates, putting up ads online and hosting a blog with tips related to the field increases the chances of getting more clients interested to avail of services
- Traditional media marketing – this groups together the most basic forms of marketing such as print ads (Sunday paper, magazines, posters, flyers and billboards), radio and television ads
Of course, it is not suggested to try all of these ways together in one go as the cost may be a little too overwhelming. However, many chiropractors have found success in using a combination of these methods so it is worth giving a try, little by little.
